Two decades building brands. Now helping longevity grow.
I love building and boosting brands — through marketing, PR, research and UX. As an advocate of new tech, a growth mindset and great design, I co-created successful brands and empowered people.
For over 20 years I lived in the world of brands — running top advertising agencies, at one point leading a team of around 80 people building the new digital field in Poland from the ground up, and working as a marketing strategist, CEO and CMO in robotics.
LVMH · Coca-Cola · Nike · Samsung · Sony · Danone · Nestlé · J&J · P&G · Orange · MTV · KFC · Burger King
The moment it took hold.
In 2018 I went to a conference in San Francisco called Extreme Future Technologies and Forecasting. For days I sat among scientists mapping the technologies that will change the world for the better over the next twenty or thirty years: asteroid mining, orbital solar, cryonics, conscious leadership — and longevity. That was my eureka moment. That was when I thought: I need to be part of this. I need to start changing the world for the better.
I decided I would begin with longevity and help it grow — to help us live at least 200 years — then space exploration, and then conscious leadership, which was on that programme too. I still think longevity and conscious leadership are the two things the world should be concentrating on. Now I put everything I learned into the brands that matter most: the scientists, the longevity field and the biotech companies working to give us more life.
Why I wear these words.
When my son Aleksander and I set out around the world, I had two words printed on our shirts: Longevity Advocate. Not doctor. Not scientist. Advocate — someone who speaks up for something because they believe the world needs it.
For one year, across 39 countries and states and 5 continents, the greatest minds of this field welcomed us like family — in their labs, their universities, their homes. And everywhere we heard the same truth: longevity is not science fiction, and it is not a billionaire’s toy. It is the art and science of living longer, healthier and more fulfilling lives — and most of it is available to you today, as a choice.
Being a Longevity Advocate means three things to me. I live it — I make the choices every day, with joy, not fear. I share it — with my family, my friends, with anyone who will listen. And I grow it — because when millions of us stand behind this science and this culture, we will see real longevity in our lifetime, not our grandchildren’s.
That is why I lead Live Beyond: to co-create a new culture with longevity, health and joy built into it. It began as a father and a son on a quest. It becomes a movement the moment you join.
— Marek Piotrowski
Treat your mind, heart and body as a temple. Not as a trash bin.
Marek Piotrowski · Lake Tahoe, California
Taking the quest, the Map and the Longevity Game to rooms all over the world.
Warsaw, Berlin, Copenhagen, Dublin, Singapore, Shanghai, London, Porto, Hong Kong. What we learned on the road, what the Map turned out to be, and what it actually means to live beyond — argued in front of scientists, investors, doctors and a TEDx audience in my own city.
The whole argument, in a few minutes.
The framework of the Longevity Game and the Longevity Map — which is roughly what I say on every one of those stages.
The quest is my story now.
39 countries and states, five continents, more than 100 scientists, one year on the road, and one teenager who came with me.
Read the quest →Why I’d love to live 500 years.
People ask: won’t you get bored? Never. I want to live so many lives and experience everything. There’s simply too much wonder to fit into one ordinary lifetime — so let’s give ourselves more healthy time to live it.
- Astronaut
- Rock singer
- Scientist
- Pilot
- Painter
- Athlete
- Explorer
- Doctor
- Actor
- Fireman
- Father
Three ventures, one mission.
Live BeyondThe film, the book and the HubLive Beyond is an idea before it is anything else, and the brand is the idea: that living longer, healthier and more joyfully is not something to wait for. Everything else — the film, the book, the Hub — is there to empower the idea, and through the idea to empower people and to empower the science, so that we all get to live beyond. It is a brand, and I hope the beginning of a movement we build together. Its home is livebeyond.world: the Hub, where the scientists, doctors and healers we met on the quest each have a page of their own, and where the Longevity Map opens the whole field on a single screen.After that, the plan is a film a year — a cinematic universe of longevity stories, each one made for the people the last one did not reach. Parents. Young biohackers. Anyone who has never been told that any of this is possible. What every part of it carries is the same thing: knowledge turned into guidance you can act on tomorrow morning, and enough inspiration to want to. Longer, healthier, more joyful lives — the first hundred million of them to start.The Live Beyond Hub opens in September. Until then livebeyond.world is a single page — everything described here is being built now.
Longevity AdvocateMy personal brand — and where all of this beganThis site, and my own name for what I do. I built Longevity Advocate before the quest began, before there was a film or a book, so that anyone I met would know who I am, what I stand for and what I am trying to help build. Everything else grew out of it. Live Beyond is its child.And the name is not meant to stay mine. You don’t have to be a doctor or a researcher to advocate for longevity — you have to care, and start. The more of us who do, the faster the field moves. I would very much like all of us to have it in our lifetimes.
Lead The WavesMy production studio and brand practiceThe company producing the film. Two decades of brand-building now serving the mission.
Get the Map. It is free, and it is the whole field on one page.
The Longevity Map will guide you to a longer, healthier and more fulfilling life. It gives you a helicopter view on all branches of the longevity field.
Twenty years of building things that other people believe in.
I ran advertising agencies. At one point I led about 80 people building the new digital field in Poland more or less from nothing, and after that I worked as a marketing strategist, a CEO and a CMO. The job was always the same underneath: find the true thing about a product, and then find the story that makes a stranger care about it.
That turns out to be exactly the skill longevity is short of. The science is extraordinary and almost nobody outside the field has heard any of it, because it is published rather than told. I did not change careers so much as point the same tools at a better problem.
In the edit, cutting a year of footage into a film
I asked my son to come with me, and he said yes.
Lake Tahoe, somewhere in the middle of the year
The idea was simple and slightly mad: rather than read about longevity, go and ask the people building it, in person, and film all of it. 39 countries and states, more than 100 experts, 165 interviews, one camera and a teenager who turned out to be a better interviewer than his father in at least three rooms.
Some of them we chased. George Church we followed to a biomarkers conference in Boston without knowing whether he would appear; he came, walked straight past the people queuing for him and then took two flights of stairs at a run rather than wait for the lift. Others simply opened their doors — homes, labs, universities, a temple in Bali, a healer’s house in Peru.
Every stop on the quest, with the photographs
Not because I am afraid of dying. Because I am curious.
People hear the number and assume it is a fear of death. It is the opposite. There is so much I want to see, learn, build and be present for, and 80 years is simply not enough time for any of it. The number is a way of saying: I would like the choice.
And the honest part is that nobody knows whether 500 is possible. What is not in doubt is the 20 or 30 good years already sitting on the table for most people, available with what science already knows, that almost nobody collects because nobody ever explained the rules to them. That is the part I can do something about now.
Arizona